Your offer is the most important part of your letter. Your offer should be irresistible! You want your reader to say to themselves, “I’d be stupid not to take advantage of this deal.” To make your offer even more irresistible you need to take all the risk out of the purchase and include a risk-free guarantee. Remember that people have a built-in fear of getting ripped off.
Erik Stafford: Discover the Second Biggest Internet Marketing Lie…