Recent research shows that last minute shoppers respond to negative marketing messages and shop to avoid punishment. Early bird shoppers respond to positive marketing messages and shop to make the recipient happy. Not only that, last minute shoppers will pay more for for a product with a negative message than for a similar product with a positive message. More info about this research below
June Campbell: Internet Marketing Tips
4 Comments
Wow. Thanks June. This was the first week for Daily Marketing Ace to have an Associate Editor. What that means is that I get to see tips come in to my inbox, sometimes without having read them
first.
What a great experience to receive this tip from you! Very insightful.
I can see how this would really be helpful for marketers who sell things like birthday gifts, holiday gifts, and maybe things that relate to specific deadlines (like tax tools and services).
But I wonder how Infopreneurs can use this information to build an effective offer strategy?
(I gave your tip 5 stars BTW!)
BTW. If readers don’t find Junes post at the link in her signature, you can find it here: http://www.junecampbell.name/?p=201
A good read. Leave here a comment if you visit!
June, next time, you might want to link directly to the permalink of your post, but that’s totally up to you.
Thanks again for a great tip!
Hi, Thanks Admin! Sorry about the link. I thought I used the Permalink but obviousy I did not.
No problem June. The link can be whatever you want, I just thought that you’d get more benefit by linking to the permalink.