“Things” This is the all-inclusive, I’m-not- really-sure-what-I’m-trying-to-tell-you cop out. If you HAVE to use a generalization in your sales copy, instead of using the word “things,” use the phrase “tips, tricks, and techniques.” That’s an easy “catch all” phrase to use and it is a lot more powerful than “things.”
Jim Edwards: Discover the Amazing Easy Secrets to Create Online Video for Your Websites
Recipe For Delivering Your Own Popular Newsletter: This fully illustrated, step-by-step guide leads you through setting up an e-mail series, writing a newsletter, and shows you exactly (with screenshots) how to set up your all- important autoresponder…
One Comment
Mark Twain once said “The difference between the right word and the almost right word is the same as the difference between lightning and a lightning bug.” “Things” is definitely a lightning bug, not lightning.
Often we use generic terms such as “thing” when we’re not really clear about what we want to say. So get clear on your message and your offer before you start to write.