Comments on: Never Write About "Things" In Copy http://www.dailymarketingace.com/tips/internet-marketing-tips/never-write-about-things-in-copy/ Internet Marketing Tips for Infopreneurs from Infopreneurs Wed, 07 Jan 2009 23:04:45 +0000 http://wordpress.org/?v=2.3.1 By: Coach Lynn http://www.dailymarketingace.com/tips/internet-marketing-tips/never-write-about-things-in-copy/#comment-127 Coach Lynn Tue, 30 Oct 2007 13:43:22 +0000 http://www.dailymarketingace.com/tips/internet-marketing-tips/never-write-about-things-in-copy/#comment-127 Mark Twain once said "The difference between the right word and the almost right word is the same as the difference between lightning and a lightning bug." "Things" is definitely a lightning bug, not lightning. Often we use generic terms such as "thing" when we're not really clear about what we want to say. So get clear on your message and your offer before you start to write. Mark Twain once said “The difference between the right word and the almost right word is the same as the difference between lightning and a lightning bug.” “Things” is definitely a lightning bug, not lightning.

Often we use generic terms such as “thing” when we’re not really clear about what we want to say. So get clear on your message and your offer before you start to write.

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