A benefit is the favorable result(s) the buyer derives from buying your product! This includes both tangible and intangible benefits. For example, making or saving money, feeling happier, more powerful, more joyful, sexier, healthier, smarter or wiser, more attractive or energetic, safer, more likeable, more respected or rewarded, etc.
Russ Phelps: Master Copy Writer/Marketing Consultant
“Recipe For Hot-Selling Sales Letters” An easy step-by-step recipe, and numerous templates, make it easy as 1-2-3 to create a compelling sales letter … and crank up your profits …