If your writing has become bloated and sluggish, perhaps what you need is a little exercise to trim the fat and energize your selling copy. Write a complete, action-inducing sales pitch that can be spoken aloud in 60 seconds. It must be a complete sales pitch with a specific call to action. You must be able to say it aloud in 59-60 seconds. You must pretend that real money is riding on your copy. Write clean, get to the point, and choose your ideas and words carefully.
Dean Rieck: Excerpted from “CopyBlogger” on Brian Clark’s blog.
