Consider this when formatting a press release:
1. Headlines have one purpose - to grab attention
2. The first paragraph should always answer who, what, when, where, why & how
3. Stick to facts and include benefits and statistics… be able to back them up
4. Avoid hype. Write a story, not a sales pitch
5. Always include a cover letter to reiterate why your story is newsworthy
Melody Spier: Don’t let day-to-day tasks overwhelm you! Outsource today for more free time tomorrow.
