Press releases are a great way to get exposure for your business, but why?
- Exposure you receive is essentially an endorsement for your business. A press release is like a real-live endorsement.
- Link building. A well-crafted campaign can become a link building campaign.
- Coverage leads to more coverage. As your media exposure grows online and offline, it often leads to even more exposure.
Alice Seba: Excerpted from “Internet Marketing Sweetie” on Alice Seba’s blog.
One Comment
Press releases are very good or building links. Since many sites synidate these releases, you can get a ton of links from them. This can mean a massive amount of exposure in itself.