A set of three bullet points is the most effective use of the format. You might also find that list posts with three items will draw people in, because you’ve boiled things down to the essence with no fluff. And there’s a reason why people like to be presented with three choices rather than two or five. When it comes to pleasing the human brain, it seems like three is simply a magic number.
Brian Clark - Excerpted from How to Use the “Rule of Three” to Create Engaging Content
:::SPECIAL DEAL FOR DMA SUBSCRIBERS: “NEW Buy Now Wizard Creates Customers So Fast Your Bank Account May End Up With A Speeding Ticket“
3 Comments
This is true. Too many bullet points or numbers just clutters what you have to say. No since telling someone how to build a watch when all they were asking for is the time.
I also like the idea of using the power of three. This does help keep it brief, but there is something more powerful to the grouping of three.
Even more powerful… three similar things then a variation. Just think Beethoven’s fifth: da, da, da, dum. It’s a pattern that has worked since the dawn of time to both engage and surprise.
Reminds me too, of maverick cop Clint Eastwood in his movie Dirty Harry when he summed up three bullet points to a punk with those famous three words - “Make my day.”