Successful copy tells the reader *why* upfront because they always ask. And if you don’t tell them, they’re left wondering why you left it out. It is a direct advantage to tell your prospects why they should buy from you. You want to tell them the five major reasons why: 1. Why you (the reader) 2. Why me (the author) 3. Why this (the offer) 4. Why now (the urgency) 5. Why this price (the value)
Michel Fortin: Excerpted from “Your Readers Want to Know These 5 Things” on Michel’s blog.
