September 23, 2008 – 9:42 pm
To use Twitter as an affiliate marketing tool, discuss what you’re doing that relates to the products you’re promoting. For instance, instead of telling those following you that you’re headed to the bank, let them know you’re working on an opt-in page and then include the link. If they’re interested enough to follow you, they may choose to take the trip with you as you build the page.
Gina Gaudio-Graves: From “Your Web 2.0 Affiliate Hub” Build a Powerful Selling System with Social Networking Tools
September 22, 2008 – 9:41 pm
As part of my VisiOlo project, I’ve been developing what I call “Dashboard Metrics” — key measurements of the “health” of your marketing systems. Here are the ones I’ve identified so far: Profit Per Visitor, Total Prospects (list size), Total Customers (list size), Average Daily Sales, Sales Per Customer, Total Opt-in Conversion, Total Sales Conversion, and Total Visitors. What do you think?
Doug Hudiburg: Want to be able to SEE your the key statistics in your sales system? VisiOlo is built for you!
September 21, 2008 – 9:39 pm
As you start to do research on your topic, start building a “swipe file” based on other products in your niche, articles you run across and possible joint ventures. The purpose of creating a swipe file isn’t about copying. It’s about seeing what is working and what’s not. Get inspiration from other people’s sales letters, keywords and product ideas. Other products can’t cover every aspect of the niche topic. Look for holes in the marketplace and areas that other marketers have missed entirely. As you build your swipe file you’ll be able to clearly see what approach you should take with your product.
Ewen Chia: Excerpted from “Ebook Business in a Box” a complete guide to creating your own infoproduct and selling it successfully online…
September 18, 2008 – 9:38 pm
Analyzing stats like click through rates and traffic is important for any Internet marketer. Often these tasks become a daily compulsion, or they are ignored entirely. Since this function of your business can sometimes be overwhelming, especially if you have a lot of sites to track, you need to come up with a list of exactly what you need to track and what kind of changes you are looking for. Check these stats on a daily or weekly basis, and then add the changes you need to make to your master plan of tasks. Don’t do them as you are checking the stats. Schedule them for a time when you are doing other related work.
Nathan Shaw: Author of “Reduce Stress, Focus Your Activity, and Improve Your Result with a Time Management System Created Specifically for Internet Entrepreneurs“
September 17, 2008 – 9:37 pm
Stuck for product ideas? Try searching on niche forums. When you use forums for your product creation research you’ll not only find great ideas but you’ll also find a ready and willing group of buyers. Use a search engine to find forums and then search through the threads. Find the frequently asked questions section in the forum to see what problems people are having with the niche. Search through the threads and see if there are any unanswered questions that might make good product ideas. By using forums to do the bulk of your research, you’ll be able to judge the demand for your product before you even start to write it.
Ewen Chia: Excerpted from “Ebook Business in a Box” a complete guide to creating your own infoproduct and selling it successfully online…
September 16, 2008 – 9:35 pm
When people talk about “conversion rates” they are usually talking about “sales conversions” — total sales divided by total visitors (for a specific time frame), but there is more to the picture than just that. Every step in your sales process is a “conversion point” and measuring how well each step does at getting the prospect to the next step can reveal a lot of improvement opportunities.
Doug Hudiburg: Want to be able to SEE your the key statistics in your sales system? VisiOlo is built for you!
September 15, 2008 – 9:34 pm
If you’re stuck for product ideas, try this alternative approach to finding a topic. Instead of starting with a niche and then trying to come up with a topic, start with a list of topics. Brainstorm topics based on your interests, your expertise and your experiences (and those of your friends and family). It’s easier to find a topic and then find a suitable niche than the other way around. Once you’ve developed a list of topics figure out what niche of buyers would benefit from the information you’re offering. Then develop a plan to target that niche and market your product to them.
Ewen Chia: Excerpted from “Ebook Business in a Box” a complete guide to creating your own infoproduct and selling it successfully online…
September 14, 2008 – 9:33 pm
When you’re working, even if you’ve planned your work, you need to ask yourself if you’re using your time wisely. Some days will be full of “operations” type activities, while other days may be focused on writing or analyzing. It’s up to you to make sure that you touch on each major activity area but keep things in the balance that you need. If your business only requires a minimum of writing, since you outsource your writing, you may only spend 10% of your time on that type of task. Add the extra time you save to another, more important, category so you can stay in balance.
Nathan Shaw: Author of “Reduce Stress, Focus Your Activity, and Improve Your Result with a Time Management System Created Specifically for Internet Entrepreneurs“
September 11, 2008 – 9:32 pm
When you start creating your product, you may have trouble coming up with topic ideas. The brainstorming process is essential to finding the write topic to write about. The best way to find topics is to start writing down everything that comes to mind when you think about your niche. Don’t analyze your ideas too much. Just write them down at this point. Collect your ideas over the course of a few brainstorming sessions and then you’ll have plenty to write about. Once you’ve gotten a list of ideas, evaluate them based on the supply and demand of the existing niche market.
Ewen Chia: Excerpted from “Ebook Business in a Box” a complete guide to creating your own infoproduct and selling it successfully online
September 10, 2008 – 9:31 pm
Creating a product doesn’t have to mean creating an ebook. There are many different ways to create a product and many different ways to make use of your product. In addition to ebooks, you can create special reports, video series, audio interviews and e-mail courses. You can use your product as a retail product, as a bonus to an affiliate product or as a giveaway product to build your list and increase your visibility in a niche. You could sell your product directly to the consumer, or make it available with master resell rights, resell rights or plr rights.
Ewen Chia: Excerpted from “Ebook Business in a Box” acomplete guide to creating your own infoproduct and selling it successfully online
