2 Comments

  1. Posted August 6, 2008 at 11:16 am | Permalink

    Doug,

    Well said. I like that you clarify how you measure your return on investment of time and energy that it takes to be active on Twitter. I recently put together a quick strategy that brought over 2000 new subscribers and generated almost $20k in sales in just two weeks - mostly from Twitter and Facebook.

    But I agree with you that what I consider my highest ROI from Twitter is the connectivity with my market, builidng relationships with new joint venture partners, affiliate recruitment, and strategic alliances.

    Also, in addition to watching my ROI for all marketing tactics I always look for scalability. It’s no so obvious for Twitter - but it’s the JVs and alliances that add some scalability to Twitter and ultimately provide a much greater financial ROI than just trying to barage Twitter followers with sales offers!

    Smiles,
    Adam

  2. Doug Hudiburg
    Posted August 6, 2008 at 1:19 pm | Permalink

    Adam! Thanks for stopping by. Amazing ROI you got from the example you gave. Wow.

    Nice point about the scalability of Twitter - it connects you to other people’s networks almost effortlessly.

    Some people (including Dr. Mani) see an upper limit to the number of people one can follow. I see it as limitless because new tools are emerging (like www.teetdeck.com) that help manage and group thopse that you follow.

    Facebook is just emerging as a marketing tactic for me, but I see how it has huge potential.

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