You’ve heard me talk about Twitter. You’ve seen tips by me and various other marketers about how to use Twitter to market your info products.
In case you missed any of those tips, here is a complete list of Twitter-related Daily Marketing Ace tips for you:
I’m a big fan of Twitter BUT…
Let me tell you… Twitter can be a big FAT waste of time.
I use Twitter all the time, so I can speak from experience, Twitter can be a huge time suck.
Now that’s OK if you are on Twitter purely for the social aspect.
But if you are Twittering as part of your marketing tactics, your time investment MUST be profitable. Marketing tactics — ANY marketing tactics — must provide a measurable return on investment, or they should be scrapped.
This is something I continually strive to implement in my business, and I’m getting better at it. I have a plan for my Twitter activities, and, so far, I’m seeing an excellent return on investment.
In fact, Twitter is at the top of my list when it comes to PROFITABLE marketing tactics.
For me, the profit has come in terms of market research, list building, joint ventures, affiliate recruitment, and strategic alliances.
But there are other ways to profit from Twitter, it’s really limitless.
You just need to know how to approach it.
And, it’s not really that hard to figure out. In about 5 months of Twitter use [check timing] I have, through trial and error, learned how to make my time investment in Twitter very profitable.
You can too!
One way to learn how to use Twitter for profitable marketing is to just jump in and start observing and trying things. You will be confused at first, but you will figure it out — you really will.
But that approach involves at *least* a 5-month learning curve. You’ll have fun while you are doing it, but still, be prepared to invest at least 5 months before you start seeing a *real* return on your investment.
Fortunately, there is a quicker way.
Dr. Mani has just released an incredible special report called “How to Profit from Twitter, Secrets to Tweet You Way to Riches!”
After reading the report, I estimated that about 30% of the tactics Dr.Mani outlines are things that I am already doing.
That’s great, because it gives me a basis to form an opinion on his report. Because I know that the tactics I am already using are quite effective, I can vouch for them 100% — they work!
Of the remaining 70%, about 10% are branding tactics that I don’t necessarily agree with — for my own business — but can see how they would apply to a business like Dr. Mani’s. The branding strategies he lays out are very well suited for one type of business but won’t necessarily transfer to other types of businesses (not mine, for sure).
So that leaves the remaining 60% of the content, which is where I got so excited. Many, many of the strategies Dr. Mani laid out were very unique, inventive, and virtually guaranteed to work.
From that 60%, I will more than double the results I get from my Twitter time. I love it!
I invested 5 months to learn what I know about Twitter and then Dr. Mani is able to more than double that knowledge for me in the less than an hour it took for me to read his report.
I’ve written a complete review for you and posted it to the Daily Marketing Ace blog. If you are considering Twitter, or social media of any type, as part of your marketing arsenal, this is a report I highly recommend.
Here’s the link to the complete review…
All my best,
Doug Hudiburg
Editor, Daily Marketing Ace
2 Comments
Doug,
Well said. I like that you clarify how you measure your return on investment of time and energy that it takes to be active on Twitter. I recently put together a quick strategy that brought over 2000 new subscribers and generated almost $20k in sales in just two weeks - mostly from Twitter and Facebook.
But I agree with you that what I consider my highest ROI from Twitter is the connectivity with my market, builidng relationships with new joint venture partners, affiliate recruitment, and strategic alliances.
Also, in addition to watching my ROI for all marketing tactics I always look for scalability. It’s no so obvious for Twitter - but it’s the JVs and alliances that add some scalability to Twitter and ultimately provide a much greater financial ROI than just trying to barage Twitter followers with sales offers!
Smiles,
Adam
Adam! Thanks for stopping by. Amazing ROI you got from the example you gave. Wow.
Nice point about the scalability of Twitter - it connects you to other people’s networks almost effortlessly.
Some people (including Dr. Mani) see an upper limit to the number of people one can follow. I see it as limitless because new tools are emerging (like www.teetdeck.com) that help manage and group thopse that you follow.
Facebook is just emerging as a marketing tactic for me, but I see how it has huge potential.