Tag Archives: Erik Stafford

Testimonials Build Credibility

October 29, 2007 – 1:58 pm

Even after you’ve presented all the benefits of your product, the prospect will still doubt you.  They might want all your claims to be true, but they still need a reason to trust you. To build your credibility you need to present the prospect with testimonials from satisfied customers.  This provides valuable ’social proof’ that […]

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Irresistible Offer + Risk Free Guarantee = Success

October 19, 2007 – 9:27 am

Your offer is the most important part of your letter. Your offer should be irresistible! You want your reader to say to themselves, “I’d be stupid not to take advantage of this deal.” To make your offer even more irresistible you need to take all the risk out of the purchase and include a risk-free […]

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Highlight the Problem to Gain Prospect Attention

September 27, 2007 – 10:59 am

Once you have your prospect’s attention you need to gain their interest by spelling out the problem and how it feels to have that problem. The prospect should say to himself, “Yeah, that’s exactly how I feel” when they read your letter. Present the problem and then really press buttons and dump salt in that […]

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