“Things” This is the all-inclusive, I’m-not- really-sure-what-I’m-trying-to-tell-you cop out. If you HAVE to use a generalization in your sales copy, instead of using the word “things,” use the phrase “tips, tricks, and techniques.” That’s an easy “catch all” phrase to use and it is a lot more powerful than “things.”
Jim Edwards: Discover the Amazing Easy […]
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