Tag Archives: John Taylor

Simply Better

Simplifying is one of the best ways to improve. Way too many people look for the easy way, they look for shortcuts, easy options. The most effective way of delighting your customers and defeating your competitors is to simplify things and to make them better. That applies to your products, your services and to your […]

Four words that get them to take action

If you want to get more subscribers to visit your web site. There are four words that can multiply your click through rate. It’s so simple you’ll probably say ‘I wish I’d thought of that’. You simply split your article into two parts, publish part one in your ezine and post part two to […]

First Impressions Really Do Count

Pay attention to what your visitors see immediately they land on your website. Make sure that the headline (The first thing that they see) emphasizes the main benefit that you offer. You have only a few seconds to grab their attention and draw them into your sales copy… make your headline the best it can […]