December 6, 2007 – 6:51 pm
All of us leave a legacy of some sort, whether it’s small or large, a shining example or a terrible warning. The way we do business, the way we deal with our friends, enemies and families, how we market… all of it contributes to what we create with our lives. Just for today, think about […]
November 29, 2007 – 12:09 pm
In New Orleans, they call it “lagniappe.” In business, they say “Under-promise and over-deliver.” And it’s all about going that extra step, making that extra bit of effort, that makes your clients or customers go “Wow!”– and then spread the word. One single “Wow” from a client will do more good for you than any […]
October 30, 2007 – 2:01 pm
What’s going right with your business — and your life? Too often, we ignore what’s working in favor of fretting about what’s not. This means you miss out on a big, beautiful bunch of information: namely, what actually works for you. Look at what’s going right — and figure out how to apply that to […]
October 16, 2007 – 7:08 am
You probably didn’t start your business in order to market it. You started it to do something you were passionate about. So how can you bring that same passion and excitement and joy to your marketing that you bring to your “real” work? There is nothing sexier and more attractive than passion; let it shine […]
October 3, 2007 – 7:07 am
When you think about marketing, don’t think about what you can offer your ideal client. Think about who that ideal client is, and design your marketing around that. When people feel truly seen, understood, and appreciated, then they will listen to what you have to say. Until you have that rapport, they’ll figure you’re just […]
September 26, 2007 – 11:02 am
Don’t be afraid to ask. Ask for advice, ask for mentoring, ask for help, ask for what you need. People love to help other people when it’s an honest and authentic request. Think how good you feel when you’re able to help someone else. And always say thanks, no matter the outcome. Write a sincere […]
