When people talk about “conversion rates” they are usually talking about “sales conversions” — total sales divided by total visitors (for a specific time frame), but there is more to the picture than just that. Every step in your sales process is a “conversion point” and measuring how well each step does at getting the prospect to the next step can reveal a lot of improvement opportunities.
Doug Hudiburg: Want to be able to SEE your the key statistics in your sales system? VisiOlo is built for you!
